Persiva.ai
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Persiva.ai
Competitive Intelligence

Competitive Intelligence

Managed competitor monitoring that keeps sales and GTM teams ahead of meaningful competitive moves.

What you get Monthly competitor intelligence digest
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Persiva continuously monitors the competitors on your watchlist across product, pricing, leadership, hiring, positioning, and market signals — connecting relevant developments into evidence-backed competitive intelligence your team can use.

Who It's For

"We keep losing to competitors we didn't see coming."

Persiva continuously monitors your chosen competitors across product launches, pricing shifts, acquisitions, hiring activity, leadership changes, and other relevant competitor signals — giving your team earlier visibility into moves that could affect your market or active opportunities.

"Our battlecards are months out of date by the time a rep needs them."

Persiva refreshes competitive positioning using current evidence — helping sales teams work from what's happening now rather than competitor information collected months earlier.

What's Included

Ongoing competitor monitoring across Persiva's signal engine — where relevant competitive signals are connected, analyzed, and prioritized rather than simply logged.

How often
Once a month
A monthly competitor intelligence digest brings together the meaningful developments across your watchlist, with priority signals surfaced earlier where required.
What's covered
Up to five competitors of your choice
Persiva tracks relevant developments across areas such as product, pricing, leadership, hiring, acquisitions, positioning, and market sentiment.
Where it lands
Straight to your inbox, CRM, or Slack — wherever your team already works
No additional competitive intelligence platform for your team to monitor.
Every signal is backed by evidence and scored for confidence — nothing hidden, nothing assumed.

The Impact

Never Hear a Competitor Move From a Customer First
Relevant competitor signals surface earlier — giving your team visibility before an important development becomes a surprise in a customer conversation or lost-deal review.
Give Sales Teams Current Competitive Context
Pricing changes, product launches, leadership moves, and positioning shifts are connected to current competitive context your team can use in conversations.
Keep Competitive Battlecards Current
Competitive positioning stays grounded in current evidence rather than information collected at last quarter's kickoff.
Spot Competitive Openings Earlier
Leadership departures, changes in customer sentiment, product developments, and other competitor signals can reveal areas worth investigating before they become obvious across the market.

Frequently Asked Questions

What are competitor monitoring services?

Competitor monitoring services continuously track relevant developments across selected competitors and turn those changes into usable intelligence. Persiva combines ongoing monitoring with analyst interpretation to help sales and GTM teams understand what changed, why it may matter, and where it deserves attention.

What does B2B competitive intelligence include?

B2B competitive intelligence can include product launches, pricing changes, leadership moves, acquisitions, hiring activity, positioning changes, market sentiment, and other developments that affect how a company competes. Persiva connects relevant signals across these areas rather than presenting them as isolated updates.

How can sales teams monitor competitors continuously?

Sales teams can monitor competitors by tracking relevant company, product, leadership, pricing, hiring, market, and customer signals over time. Persiva provides managed competitor monitoring so teams receive interpreted intelligence without having to continuously operate another monitoring tool themselves.

What competitor signals should sales teams track?

Useful competitor signals can include product launches, pricing changes, leadership changes, acquisitions, hiring patterns, positioning shifts, customer sentiment, and other market developments. Which signals matter most depends on the competitor, market, and sales context.

How does competitive intelligence help sales teams?

Competitive intelligence gives sales teams current context about competitor moves, positioning, strengths, weaknesses, and market developments. This can help reps prepare for competitive conversations and work from more current evidence when positioning against another vendor.

What is the difference between competitor monitoring tools and managed competitive intelligence?

Competitor monitoring tools generally provide software for teams to configure and monitor themselves. Managed competitive intelligence adds ongoing human analysis and interpretation. Persiva operates the monitoring process and delivers evidence-backed intelligence into the team's existing workflow rather than requiring another dashboard to manage.

Ready to see Competitive Intelligence on your own watchlist?

Choose one live competitor. Persiva builds an analyst-led competitive intelligence brief using current signals and evidence. See what the intelligence surfaces and evaluate the output before making any commitment.

Book a Strategic Briefing