Privacy Policy

Persiva respects your privacy and is committed to handling personal information responsibly, transparently, and securely.

This Privacy Policy explains how Persiva ("Persiva", "we", "us", or "our") collects, uses, stores, shares, and protects personal information when you visit persiva.ai, contact us, request a Free Pilot Report, book a Strategic Briefing, submit a form, or otherwise interact with our services.

Persiva operates from Bengaluru, India.

1. Information We May Collect

We may collect information that you provide directly to us, including:

• Name
• Work email address
• Company name
• Job title or role
• Information about your company
• Accounts, companies, competitors, partners, or markets you ask us to research
• Information submitted through contact, briefing, pilot, pricing, or other website forms
• Communications you send to Persiva
• Feedback or information provided during an engagement

We may also collect limited technical information when you use our website, such as:

• IP address
• Browser and device information
• Pages visited
• Referring pages
• Date and time of access
• Website interaction and performance information
• Cookie or analytics information, where enabled

We do not intentionally ask for sensitive personal information through our standard website forms.

2. How We Use Information

We may use personal information to:

• Respond to enquiries and messages
• Prepare and deliver a Free Pilot Report
• Arrange Strategic Briefings or other meetings
• Understand your company, requirements, and requested scope
• Provide and operate Persiva's managed intelligence services
• Conduct research requested as part of an engagement
• Communicate about an existing or potential engagement
• Provide requested reports, briefs, intelligence, or other deliverables
• Improve our website, services, research processes, and customer experience
• Maintain security and prevent misuse
• Keep appropriate business and compliance records
• Send occasional Persiva insights or marketing communications where you have consented or where otherwise permitted by applicable law

You can unsubscribe from optional marketing communications at any time.

3. Information Used in Intelligence Services

Persiva provides managed B2B intelligence services.

Depending on the agreed scope, our analysts and systems may review information relating to companies, markets, business events, executives, professional roles, competitors, partners, and other commercially relevant developments.

Our intelligence may draw from publicly available, licensed, client-provided, or otherwise lawfully accessible sources.

Persiva aims to use information that is relevant to legitimate B2B research and intelligence purposes and to avoid unnecessary collection of personal information.

4. Legal Basis and Data Protection

Where applicable, Persiva processes personal information in accordance with applicable data-protection laws, including India's Digital Personal Data Protection Act, 2023 and rules brought into force under it from time to time.

Depending on the circumstances, processing may be based on your consent, your request for a service, contractual necessity, compliance with law, or another lawful basis available under applicable legislation.

The Digital Personal Data Protection Rules, 2025 were notified with phased commencement dates, so specific obligations apply according to their legally effective dates.

5. How We Share Information

Persiva does not sell your personal information.

We may share information with trusted service providers where reasonably necessary to operate our business, such as providers supporting:

• Website hosting
• Email
• Cloud infrastructure
• CRM systems
• Communication and collaboration
• Analytics
• Data processing
• Research workflows
• Security
• Professional advisory services

These providers may process information on our behalf subject to applicable contractual and legal safeguards.

We may also disclose information where required by law, regulation, legal process, or a valid governmental request, or where reasonably necessary to protect Persiva, our clients, users, or others.

6. International Processing

Some technology or service providers used by Persiva may process or store information outside India.

Where international processing occurs, Persiva will take reasonable steps to use appropriate contractual, technical, and organizational safeguards as required by applicable law.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including:

• Responding to enquiries
• Preparing requested reports
• Providing services
• Maintaining client and business records
• Meeting contractual obligations
• Resolving disputes
• Complying with legal or regulatory requirements

Retention periods may vary depending on the nature of the information and the relevant engagement.

8. Data Security

Persiva uses reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, misuse, alteration, disclosure, loss, or destruction.

However, no online system, transmission method, or storage environment can be guaranteed to be completely secure.

9. Cookies and Analytics

Persiva may use cookies or similar technologies that are necessary for website functionality, security, analytics, and performance.

Where non-essential analytics or similar technologies require consent under applicable law, we will implement appropriate notice or consent mechanisms.

If Persiva introduces a separate Cookie Policy, this Privacy Policy should be read together with that policy.

10. Your Choices and Rights

Depending on the law applicable to you and the provisions currently in force, you may have rights relating to your personal information, which may include the ability to:

• Request information about how your data is processed
• Request access to relevant personal information
• Request correction or updating of inaccurate information
• Request deletion or erasure where applicable
• Withdraw consent where processing is based on consent
• Opt out of optional marketing communications
• Raise a grievance regarding the handling of your personal information

Certain rights may be subject to legal exceptions or retention requirements.

11. Marketing Communications

If you choose to receive Persiva insights or updates, we may use your business contact information to send relevant communications.

You may unsubscribe at any time using the unsubscribe mechanism provided in the communication or by contacting us.

Withdrawing marketing consent does not prevent us from sending communications necessary to provide a requested service or manage an existing engagement.

12. Third-Party Websites

Our website may contain links to third-party websites or services.

Persiva is not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy notices separately.

13. Children's Privacy

Persiva's website and services are designed for businesses and professionals and are not intended for children.

We do not knowingly seek to collect personal information from children through our standard website or B2B services.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal requirements.

When we make material changes, we will update the effective date shown at the top of this page.

15. Contact Us

For questions, requests, or concerns about this Privacy Policy or Persiva's handling of personal information, contact:

Persiva
Bengaluru, India
Email: contact@persiva.ai
Website: persiva.ai

If Persiva appoints a separate privacy or grievance contact, those details will be added here.

This Privacy Policy should be read together with Persiva's Terms of Service.